Marketing Automation Expert

Tel AvivFull-time


We are looking for a Marketo expert to join our Demand Generation department and lead our marketing automation channel. The candidate will be responsible for developing, managing, and executing global automated, data-driven and segmented marketing communications. 

In this role, you’ll be responsible for our automation platform (Marketo), including streamlining existing automation and working closely with internal stakeholders to build out comprehensive campaigns for lead gen and program on-boarding. You should be experienced in project management, marketing automation best practices, B2B campaign strategies and email marketing best practices. If you love using marketing automation technology to solve business problems or create new solutions, this is the job for you.

About Perimeter 81

Perimeter 81 is an award-winning Secure Network as a Service provider, driven by the mission to simplify secure network, cloud and application access for the modern and mobile workforce. We achieve our mission by constantly developing innovative and cutting-edge technology, focused on real customer needs, while challenging ourselves to continuously grow and excel.

Job Description

  • Own our marketing automation processes in Marketo, including segmentation, campaign set-up, nurture track creation, landing page and forms creation and management, Marketo analysis, and working to enable automated processes throughout our marketing campaigns
  • Streamline our data syncing behavior and data collection requirements to be more scalable
  • Build, A/B test, launch and optimize email and nurture campaigns to maximize results
  • Improve our client segmentation processes based on lifecycle stages in order to increase the effectiveness of campaigns
  • Troubleshoot and QA campaigns, workflows, data issues, and other key marketing ops functions and ensure accurate synchronization between the Marketo and Salesforce databases
  • Work collaboratively with other departments to ensure automated campaigns achieve company goals, including ensuring internal team members are able to maximize their use of Marketo for success
  • Maintain marketing database in Marketo, which includes building smart lists and meaningful database segmentation that span across specific market segments and job roles
  • Monitor database hygiene, performing ongoing data cleansing to maintain the health and accuracy of the marketing database
  • Perform maintenance and manage technical and operational aspects of Marketo
  • Assists with lead routing, list uploads, and data management between sales and marketing systems
  • Ensures lead-scoring process is followed to pass qualified leads to sales and improve conversion rates
  • Track, analyze and report on performance metrics


  • B.A or BS.c 
  • Highly proficient in spoken and written English
  • Minimum 3 years of marketing automation experience specifically with Marketo
  • Marketing experience in a similar role, with a proven track record of developing and implementing marketing campaigns in Marketo
  • Deep understanding of RCM and lead scoring metrics
  • Database and CRM experience (pulling data, cross referencing, importing, and maintaining subscriber attributes)
  • Experience working with Salesforce CRM
  • Proficiency with marketing, technology, marketing automation, demand generation, lead to revenue management, and digital marketing terms and concepts
  • Ability to manage multiple projects at the same time
  • A strong analytical and data-driven personality; experience with turning data into actionable insights with ability to track and report on marketing KPIs
  • Experience designing complex decision-tree-based campaigns/workflows
  • Familiarity with HTML, CSS, other front-end web-related languages
  • Knowledge in email deliverability and CAN-SPAM/CASL/GDPR compliance
  • Excellent email marketing and lead nurturing campaign skills
  • Relevant B2B, SaaS or cyber security industry experience is a strong advantage
  • Marketo certification preferred

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